The story in the video isn't necessarily a happy one, however the ending perhaps is. The song is a relaxed, chilled song so I'd like the setting to be the same. Therefore, I'd prefer to film my outdoor scenes on a sunny day, where the vibe given across is a relaxed and simple one.
The Look
To coincide with the chilled vibe, I'd like my cast to be casually dressed in the video. Nothing too extreme, just typical clothing for a relaxed, sunny day. The Video
The video is roughly going to be 3 minutes and 30 seconds long and will consist of 6 core scenes.
An unhappy couple (Sam and Rhia) walking along a street, not looking impressed with one another.
An argument breaks out between the couple.
A 2nd man (Noah) arrives and begins to flirt with the Rhia after Sam storms off.
When Sam comes back and confronts him, he ends up punching Noah.
Sam and Rhia beging to argue again.
Rhia goes off with Noah.
It's obvious this wont fill up over 3 minutes of music video, however there are small details of each scene which I have not included. Also, in between each scene or perhaps for the chorus, I will have a silhouette of someone lip syncing to the song.
The Score
Classical music was played for a majority of the scene. The music was played to give a dramatic effect and to build up tensions. The music would become more fast-paced and intense in the lead up to a big moment.
Dialogue or ADR
A majority of the dialogue in the scene is ADR , that means it is synced in afterwards to ensure it is crisp and clear. For instance, when one of the main characters is galloping along on a horse it would be hard for him to talk without sounding out of breath, therefore ADR is used.
Sound Design
Sound Design is sounds that are added after filming. They are unnatural noises, such as the noise of the dragon in this scene.
Foley
Many sounds throughout the scene are created using Foley. For instance, the sound of the galloping horses. The sound could be created by tapping coconuts on the floor on a grass/mud surface . Another example is the sound of the bow and arrows when they're fired, this sound could be created by violently swinging a coat hanger for instance. Ambiance/Atmosphere
There is a atmosphere at the beginning of the scene, you can hear wind in the background along with people grunting. As the scene progresses, the atmosphere becomes rather intense due to the music increasing and the quietness disappearing.
Task 2 - Purpose of a soundtrack.
The sound of the swords slashing, the horses galloping and the fighters grunting shows where the scene is taking place - a battlefield. This establishes the place where it is being set at.
Before the charge commences there is a quiet atmosphere, almost subdued. This suggest something big is about to happen, the silence actually causes tension for the audience.
The soundtrack also entices the imagination, during the build up to the charge, the silence gives a mysterious feeling, the viewer is unsure of what to expect and will begin to imagine what it will be. The pace of the music quickens when something is about to happen, this makes you expectant, however it can be often be counteracted and nothing actually happens, it just builds a persons tension and can often increase the expectancy.
1. The main purpose of a music video is to promote the artist and the song. For example, Hit Boy's video for his song 'Jay-Z Interview' shows his life and what he does. He uses the video as an opportunity to promote what he does in his life, giving people a chance to see what he is about and also a chance to envy him.
2. Other purposes of a music video might include: publicity, advertisement, to deliver a political message or to even cause controversy. Lady Gaga is a fine example of an artist who uses music videos for publicity. They're always wacky and over the top and always feature something that hasn't been seen before.
Some music videos are used to deliver a political message. Artists do this so they can get a powerful message across to everyone who views the video. A good example of this is Radiohead's song 'All I Need' which features two young boys from separate parts of the world. One of them lives in a comfortable middle-class western country, the other works in a shoe factory in a third-world country.
It gives out an extremely strong message and was widely recognised for doing so.
3. An artist could extend their income from a music video by promoting a certain brand in the video. E.g. artists will wear a certain brand of clothing or drink a certain drink during their video. Rick Ross often promotes 'Ciroc Vodka' through his music videos. In the video for his song 'Diced Pineapples' (below) we see a bottle of the drink at 35 seconds.
4. When a band is on tour, they are unable to go everywhere, therefore they create music videos for fans to enjoy who cannot make it to any of their performances, it gives people a chance to visually enjoy their music. It also gives the artist more publicity, they wont only be seen wherever it is they're playing, they'll be seen all over the world by people watching their music videos.
5. In the 1960's more artists began to create music videos due to 'Scopitones' which were effectively Music Video Jukeboxes. Moving on to the 70's, music videos were becoming more and more popular and were becoming more different. Artist were experimenting, such as Peter Gabriel in the 1980's with his music video for 'Sledgehammer' (below).
The music video for 'Sledgehammer' was a big risk but hugely successful, and definitely worth Peter Gabriel laying under a sheet of glass for 16 hours straight.
To this day, music videos are still becoming more and more popular. This is largely due to YouTube which makes it simple for artists to get their music videos across to the world, and to even cause controversy or deliver a political message.
